EQF/MQF Level 5 Award in Employer Branding

A strong employer brand is one of the most important assets in the competition for talent. This unit provides the knowledge and skills necessary to build an attractive employer brand, how to identify your strong points and how to communicate it effectively.

At the end of the module/unit the learner will be able to:

• Communicate the EVP to internal and external stakeholders
• Link human resources to branding and influence perceptions of people about the company
• Create candidate personas to attract the right talent towards the organisation
• Understand modern candidate behaviors