Whether your creative development is in its early stages or fully executed, we can help you determine whether your adverts will perform well in-market or whether they should be improved.
How can we help?
- Ensure ideas do not get lost during development of an execution
- Assess whether an execution is likely to resonate with the target audience
- Rather than taking the results of an ad test to make a ‘no’ or ‘no-go’ decision, use the results to guide and improve implementation
- Avoid the negative consequences of weak advertising in terms of wasted media money and lost sales
Our clients include:
- Brands wishing to determine whether their ads will perform well in-market
- Brands requiring a salient and creative execution that does not go too far beyond the boundaries of what people consider acceptable
- Brands that are looking to use their marketing budgets more effectively – getting highest return on investment out of marketing spend
- Advertisers planning future advertising campaigns