Our Research Methodologies


Our premises are fully equipped to run focus groups with recording apparatus (and the opportunity for the client to observe focus groups as, and when, they happen).


misco has a strong face-to-face CAPI (Computer Aided Personal Interviewing) capability consisting of a large number of tablets to conduct face-to-face surveys anywhere, anytime, as well as a large pool of experienced CAPI interviewers.


misco’s researchers have a wealth of experience in conducting qualitative, in-depth interviews with any target population.


Our offices are equipped with a room containing 25 CATI (Computer Aided Telephone Interviewing) stations and own proprietary CATI software, as well as a large pool of experienced CATI interviewers.


misco has its own research panel, made up of thousands of consumers coming from all walks of life.