Products / Services Usage & Attitudes
Understand the marketplace; who is buying what, from where and how often, attitudes towards you and your competitors, different products, consumer needs, etc. Simply put, we can help you identify currently unmet needs and barriers to improvement.
How can we help?
- Understand market trends and the way they are changing
- Recognise who is making use of your products or services so that you may target them in a better manner while, on the other hand, taking corrective action to attract other potential consumers
- Identify the leading factors the leading factors that ensure customer loyalty
Our clients include:
- Companies wishing to better understand how their market is developing
- Companies that want to gain insight into their customers’ attitudes
- Companies that need to understand why consumers are choosing their competitors, rather than themselves, for the same type of product or service