A survey conducted among businesses by misco International Limited, in association with The Ornate Group, indicates that nearly two out of three respondents believe that social media is very important for their organisation in general and another 30% consider social media to be fairly important. This heightens the important role that social media have today.
The medium most used by businesses is Facebook (90%), followed by LinkedIn (71%), followed by Instagram (62%) and YouTube (36%).
92% of respondents stated that they consider social media to be beneficial because it increases their company’s exposure. The second most mentioned benefit (51%) is that social media increase traffic to the website, mentioned by 51% of respondents. Other benefits mentioned include improved relationships with customers (40%), improved sales (40%) and generating leads (33%).
65% of respondents stated that social media has been effective in acquiring new or retaining current business. However, in spite of the high level of usage of social media, measuring the return on investment in relation to social media activity is seen not to be an easy task.
Ms Joanne Bondin, Director Business Advisory of misco, commented that, “Although it is generally known that usage of social media in Malta is high, we wanted to provide an insight into how the business sector perceives the benefits of this important tool.”
Mr Andrew Zammit-Manduca, Director of The Ornate Group, stated that, “Although social media may be seen to be a more cost-effective marketing communication tool, businesses still need to have an appropriate digital marketing strategy such that they achieve high levels of engagement with their customers and other stakeholders”.
For a free copy of the report, contact misco on [email protected].